About Us

Who We are ?

Revenue Growth Associates (RGA) is a boutique consultancy specializing in AI-centric revenue transformation. We help enterprise organizations rethink and optimize their revenue-generating functions through innovative operating models, technology architecture, and hands-on execution.

Led by Managing Partner Steve King, a seasoned revenue transformation leader with decades of global experience, and Partner Kevin Woodson, an expert in visual strategy, RGA provides unparalleled expertise to enterprises navigating complex sales and revenue challenges. We are a high-impact, execution-focused firm—not a traditional consulting shop. Our core team includes a dedicated technical group, and we leverage a global network of specialized professionals to meet the unique needs of each client.

At RGA, we believe in clean-sheet (First Principles) thinking. Rather than just layering AI onto legacy systems, we challenge organizations to reimagine their entire revenue operating model—people, processes, technology, data, and measurement frameworks—to align with AI’s transformative capabilities. The technology shift from CRM-centric sales models to AI-powered ecosystems is massive, and we guide enterprises through this shift with precision and speed.

Our Founders

Steve King

Managing Partner, Revenue Growth Associates

Steve King brings decades of global experience as a Chief Revenue Officer, global head of sales, and enterprise transformation leader. As Managing Partner of Revenue Growth Associates, Steve has worked with Fortune 500 companies and high-growth enterprises across industries to reimagine and optimize sales operating models. With hands-on experience across 40+ countries, Steve has successfully led complex transformations, enhanced global sales performance, and driven multi-billion-dollar business success. Steve has redefined and optimized sales operating models for global enterprises multiple times, leveraging AI technologies before the rise of generative AI. Today, he leads the development of AI-centric strategies, including RGA's Expedition Operating Model—an AI-first framework for transforming revenue-generating functions through innovative architecture, technology, and operating models. His experience balancing foundational sales principles with forward-thinking AI strategies positions him as a trusted advisor to CxO leaders navigating complex transformations.

Kevin Woodson

Partner and Visual Strategist, Revenue Growth Associates

Kevin Woodson is an expert in visual strategy and enterprise transformation, specializing in bringing complex business strategies to life through compelling visual frameworks. At Revenue Growth Associates, Kevin collaborates with global enterprises to design and communicate AI-centric operating models, including RGA's Expedition Operating Model for revenue generation. With decades of experience, including as co-founder of Visual Ink, Kevin has worked with leading organizations worldwide, helping them align on strategic priorities, drive innovation, and implement change with clarity and confidence through innovative design and strategic insight.

What We Do

RGA delivers hands-on, AI-driven strategies that transform revenue operations, enhance sales performance, and drive sustainable growth. Our work is rooted in real-world execution, ensuring that our clients see measurable impact—not just theory.

Our Expedition Operating Model serves as a structured framework to help enterprises navigate AI-driven sales transformation. We also provide advisory services through Expedition Guide Services, a flexible engagement model that gives clients direct access to our expertise at every step of their journey.

Our approach includes:

Proprietary intellectual property, including the Expedition Transformation Journey Methodology, Big Brain Reference Architecture Framework, and Expedition Operating Model Blueprint—providing structured, AI-first frameworks for transformation.
AI-first strategies to enhance execution, forecasting, and revenue predictability.
Tangible deliverables, such as the Strategic Visual Blueprint™, providing clarity and alignment across sales teams.
Advisory services spanning strategic planning, change management, and AI integration.
Building internal capabilities so our clients don’t just adopt AI—they master it.
Coming Soon: Virtual Guide AI Chatbot—a knowledge-driven AI assistant trained on RGA’s insights, blogs, and expertise, designed to support clients with real-time strategic guidance.

We don’t just offer insights—we work side by side with enterprises to implement change, avoid pitfalls, and accelerate value capture.

Who We Serve

We partner with large global enterprises ($500M+ revenue) that are reimagining their revenue engine under an AI-centric model.

Our ideal sponsors are Chief Revenue Officers (CROs) and senior revenue leaders who are forward-thinking, highly credible, and capable of evangelizing change within their organizations. They need practical solutions that move fast and deliver results—not just strategy decks.

Our clients typically have complex global direct sales organizations and seek transformation due to:

Slower growth or missed revenue targets.
Increased competition and evolving market dynamics.
Expanding or shifting product and service portfolios that require a new go-to-market approach.
A need to balance current-year performance with long-term transformation.

What makes Us Different?

RGA stands apart because we focus on results—not just advise. We combine AI expertise, deep operational leadership, and innovative visual strategy to help enterprises make AI real in their revenue operations.

What makes us different:

We don’t operate like a traditional consultancy – While system integrators (SIs) bring large teams for execution, RGA provides deep sales leadership experience, AI-centric expertise, and hands-on transformation guidance. We specialize in reimagining revenue growth strategies, leveraging our Expedition Operating Model, Transformation Journey Methodology, and Big Brain Reference Architecture to drive measurable impact. Our focus is execution speed, practical insights, and delivering value as measured by top line revenue growth, bottom line EBITDA growth, and improved productivity across the entire revenue performance ecosystem.
We provide tangible deliverables, such as the Strategic Visual Blueprint™ and hands-on AI strategy execution.
We build internal capabilities, ensuring that your teams gain the skills and knowledge they need to own the transformation.
We move fast – Our clients don’t have years to figure out AI. We accelerate time-to-value so that they see meaningful impact quickly.

Ready to explore how RGA can help your organization navigate AI-driven revenue growth?

to start your journey.